Forget whiskey and vodka: Soju is among the world’s bestselling spirits-and there’s more behind it than K-Pop
Soju is the bestselling alcoholic drink by volume (Canva) Although it seems hard to believe but the best-selling spirit brand in the world by volume is not whisky, rum, or vodka, but Jinro Soju. Soju has evolved from a traditional Korean drink into one that now feels at home in restaurants, bars, and dinner tables…