Diplomacy to Q-comm: Melody’s demand spikes
BENGALURU/DELHI/MUMBAI: The shelves began emptying even before Parle Products could quite understand what was happening. By Wednesday evening, searches on Melody, the caramel toffee by the Mumbai-based manufacturer of biscuits and confectionery, had jumped over 190 times on Google, while search strings like ‘Melody Modi’, ‘Meloni Melody’ all had ‘breakout’ tags on the search platform….